Social Media Services
If you’re struggling to keep up with your social media accounts, let us take the work off your plate. We can help you with select social media management (SMM) areas listed below or they can all be rolled into one monthly service.
Getting Started: Onboarding Process
Once we begin a partnership with you to manage your social media, we implement our onboarding process. This includes, but is not limited to:
Content Strategy Development
Businesses can have varying degrees of success on social media. Many factors contribute to that success, but content strategy is a big one. A social media content strategy is a high-level plan. It outlines post types and frequency. Ideally this is linked to your overarching content strategy. In other words, it fits in well with your website content, email marketing, and print campaigns.
Content Calendar Creation
A content calendar can either be a template made up of general post topics planned out on certain days or weeks, or it can include actual post content on specific days and times for a pre-determined period. This is a standard piece of our social media management services.
We write social media content that serves a purpose and aligns with your brand. No cookie-cutter content here! We also strive to make you look good, so you can expect clear, error-free messages. If you don’t need any of the social media management services described here, but do need content, we can develop batches for you to post yourself.
Information Gathering & Research
The more information related to your business that we can gather, the more possibilities we have for great social media posts. In addition to posting good photos with engaging captions, it can be helpful to incorporate quotes and testimonials from your clients and reputable sources. We can even obtain those testimonials for you. Industry news can also be useful. With a foundation in journalism, we have the skills to determine what’s relevant and reliable.
Knowing what your competitors are up to is just good practice. That doesn’t mean always doing what your competitors are doing. After all, pinpointing what truly works for them would be almost impossible without access to certain analytics. However, you can check out the competition where you can also view how the public responds, like on social media, review sites, etc. This is something we include as part of our SMM services.
On Instagram, LinkedIn, and Facebook, engagement is critical. How you’re engaging also matters. The algorithms are sophisticated enough to pick up phrases, count words and more. Timing also matters. While managing our clients’ accounts, we reply to comments, questions and direct messages as relevant and as appropriate for each platform’s algorithm. We also implement engagement techniques in alignment with the most recent updates for each platform and adjust as necessary. Some techniques that worked 6 months ago don’t necessarily work now. Social media isn’t something you learn once and then you’re off to the races. It’s an ongoing game where the rules change at every turn.
Monitoring & Reporting
As part of our monthly social media management services, we monitor accounts for feedback, spam and unusual activity. Why not take one more thing off your plate? We’ll also monitor the analytics, and create a report that highlights the stuff that matters, in a way that makes sense. Plus we’ll touch on any major algorithm changes if they significantly impacted your accounts.
Not sure if social media makes sense for your business?
Studies galore show how powerful social media can be, regardless of industry or region. Social media allows you to directly connect with your audience in a unique way. People open up on social media. Users who have positive experiences with brands on Facebook, Twitter, Instagram and other social media outlets often recommend those brands more readily.
Consider these stats:
Ready to take advantage of these statistics, or want to learn more?
Email us to schedule a call!