Copywriting influences a person to take action. So if you need messaging that drives people to DO something, we've got the words for you. Content writing is largely informational and educational. Examples would be your company's blog, white papers and articles.
The Process To get started on your project, we send you an information gathering form and then have a conversation to make sure we understand: what your business is all about, your goals, who you want to reach, and where you want to reach them. We also have a conversation about your budget and timeline.
Mindful Strategy Once we establish exactly what you need written, it's also helpful for us to look at what you've used in the past, along with the results and analytics, if available. Your brand guidelines come in handy to help ensure we align with your tone and voice. Don't have those? No problem! (We can help you develop those, too! That would be a different project with another type of writing.) Since we're used to ghostwriting, we adapt our style for each client's unique project rather than insert our quirks and personality. After all, your work is all about you and your audience! We're just here to make you look good.
Fast Turnarounds Once we have enough information from you, we work our magic. Turnaround times vary based on multiple factors but we are known for being quick, responsive and on-point with our final drafts. You'll receive the project in a text-only, document format, unless other arrangements have been made. Options for revisions are discussed on a case-by-case basis as appropriate for your project and budget.
Quality Matters In this era filled with digital marketing gurus, it's important for us to point out that our copywriting isn't just persuasive. Our content writing doesn't just get the point across. It's well-written and succinct. It's based on a foundation of both longstanding and newly discovered best practices. Our clients appreciate the expert attention, including multiple read-throughs on projects for clarity and proofreading before their eyes hit it. We believe it's not worth doing unless it's done well.
A NOTE ABOUT SEO We make our best effort to incorporate keywords provided by our clients without "keyword stuffing." However, we write for readers first, Google second. Since the SEO game is constantly changing, we make no claims to be SEO experts. While there are often conflicting thoughts on best practices in this area, we can incorporate certain techniques in our content writing and copywriting as appropriate. We make no promises regarding page rank or page visits.